MAX DESIGN AWARDS 2015-16: A SMASHING SUCCESS
MAX, the country’s largest International fashion brand, having launched the second edition of MAX Design Awards in January this year, was all geared up for its Grand Finale where 15 finalists got to unleash their creativity and reach out to
MAX DESIGN AWARDS 2016-17 STUDENTS’ EDITION
Max Design Awards are back yet again with their third edition. One of the best platforms in the country that recognizes and rewards budding fashion designers, is closing in on entries for 2016-17. The property created by Max Fashion gives pre-final
MAX PRESENTS ELITE MODEL LOOK INDIA 2014 “NATIONAL CASTING”
MAX the country's largest fashion forward brand has partnered with the world renowned and prestigious modeling contest, Elite Model Look 2014 (EML) which marks its debut in India this year. The contest completed its Regional Casting rounds in 5 key cities. These are
ALIA BHATT TURNS DESIGNER! LAUNCHES AN EXCLUSIVE APPAREL COLLECTION!
This young female actor wowed the box office and is now ready to show a completely different side to herself. Please welcome Alia Bhatt. The young, vivacious Alia Bhatt has joined hands with Jabong.com to launch her line of apparel
SUPERMODELS IN THE MAKING: ELITE MODEL LOOK INDIA 2014 WINNERS ANNOUNCED
Remember the time when India had its own supermodels like Madhu Sapre, Milind Soman, Marc Robinson and several more?They were an extremely dedicated lot and represented India at various international levels. But over the last decade or so, the supermodel
PREVIEW: BLENDERS PRIDE FASHION TOUR 2014
This was an evening full of designers and their beautiful creations. Blenders Pride Fashion Tour preview had the most talented designers of India showcase their innovative designs that I had the opportunity to watch, appreciate and devour. Along with the designers,
MAX DESIGN AWARDS 2014
MAX, the country’s largest value fashion brand in association with Elle has launched MAX Design Awards for the first time this year. Its a fashion design competition where students get to showcase their creative designs on a national level. This platform would
INDIAN ELITE MODEL WINNERS ARE GOING TO REPRESENT INDIA AT THE INTERNATIONAL FINALE
Elite Model Look India 2014 has reached its final stage with winners of MAX Elite Model Look, Rinku Malik and Vijaya Sharma all set to represent India at the international finale in China on 3rd December 2014. Competing with contestant across India,
BLENDERS PRIDE FASHION TOUR 2014 ARRIVES IN MUMBAI
Two evenings filled with design, music, technology and style. All thanks to Blenders Pride. Designers Suneet Varma, Neeta Lulla, Shivan & Narresh and Little Shilpa showcased their highly innovative work at Blenders Pride Fashion Tour in Mumbai on 29th and 30th Nov.
MY ‘STREET STYLE’ COLLECTION AT THE MADAME STYLE WEEK
Exactly a month ago, I showcased at the Madame Style Week (MSW) sponsored by Madame Fashion at Sofitel, Mumbai. It was a completely new concept by Madame, to have stylists showcase their work. So this was a fashion show, where the hero