Shalini is a multi-talented personality who is fast emerging as a leading voice on fashion & media in the corporate world.
Shalini Mehta is the head of content & communications at Shoppers Stop Omni Channel. She works on developing content, communication & conversion strategy and liases with external agencies (PR, TV channels, advertising agencies, etc.) to produce content for web and social media.
Shalini manages content, conversion, site merchandising, monetization, social media campaigns, sponsorships, collaborations & customer engagement across digital platforms. Soon after joining Shoppers Stop, she conceived and started Style Hub – an online property, which has become a major customer engagement platform.
An apparel design & merchandising graduate from National Institute of Design (NID) Ahmedabad, she has more than a decade long experience in the field of fashion, cinema, television, web content and teaching. Shalini started her professional journey with fashion designer Manish Malhotra as a stylist and worked with industry leaders like Anaita Shroff Adajania, Shahrukh Khan, Hrithik Roshan, Saif Ali Khan, Anushka Sharma, Preity Zinta, Dabboo Ratnani, and many more. Over the years, she has developed personal relationships with several top-notch fashion designers, stylists, artists, PR experts and media agencies, which are a great value addition to her work.
Shalini is the editor and writer at Fashion, Beauty & Lifestyle website shalinimehta.com that produces fashion photoshoots, editorials and interviews of influential people. She is one of the few Indian fashion writers who has extensive experience in varied industries like fashion, TV, cinema, theater and education. She regularly consults tech startups, production houses, theater groups, educational institutes, magazines, designers, film stars and international movie productions.
Shalini also teaches and takes workshops on fashion and styling at institutes like NIFT, INIFD, Whistling Woods, Sasmira etc.
shalinimehta.com focuses on sharing stories and first hand experiences. We inteview industry contributors, women entrepreneurs and achievers. We are also one of the very few Indian magazine-blogs that conceptualizes and produces high quality fashion photoshoots. We are the only magazine-blog to curate news because we know what our readers like.
Our mantra is 'Content is the King' !