Pastel Fashion Trends For 2018

Pastels For Everyone

Pastels are one of the top fashion trends in 2018. Check out the top fashion pieces and where to buy them. read more
Bespoke Jewelry

Tanishq Launches The Red Carpet Collection In Mumbai

Well, statement jewelry can take an outfit to another level! And Tanishq knows it alright. The brand recently launched Red Carpet By Tanishq, a collection of gorgeous jewelry. Check out the to-die-... read more
Fashion & Social Media

When Fashion Becomes Liberating

When fashion and social media work hand-in-hand, the results are nothing short of liberating. read more
Discussion about Fashion & Feminism

Fashion & Feminism - Fashion Needs Feminism And Not The Other Way Round

Fashion industry and society has always used feminism as a crutch. High time women realized that fashion does not empower women. Women empower fashion. read more

Fast Fashion: Strategic Pricing

Its so interesting how fast fashion brands price their products. Just high enough to make great margins and just low enough to keep the customer happily shopping while looking for more. read more

Kangana Ranaut On The 'HER' Cover Of Harper's Bazaar Bride

With her calm demeanour and brutal honesty, Kangana Ranaut takes over the cover of the 'Her' issue and discusses women's empowerment, women bosses and a lot more. read more

Shahid Kapoor On The 'HIS' Cover Of Harper's Bazaar Bride

The dapper Shahid Kapoor is on a roll! Check him out on the cover of Harper's Bazaar on its third anniversary. read more

Harper's Bazaar Bride Turns 3

Check out Jacqueline Fernandez and Harshvardhan Kapoor taking romance 10 notches higher. read more

Max Design Awards 2016-17 Students' Edition

Max Design Awards are back yet again with their third edition. One of the best platforms in the country that recognizes and rewards budding fashion designers, is closing in on entries for 2016-17.... read more
Monisha Gidwani for Vimonisha Exhibitions in Chennai

Here Are The Top Labels Showcasing At Vimonisha Exhibitions In Chennai This August

While you prep up to check out Monisha Gidwani's Vimonisha exhibition in Chennai this August, we suggest you take a look at the top labels showcasing just for you ladies! read more
Monisha Gidwani for Vimonisha Exhibitions in Chennai

The Vimonisha Pre-Festive Exhibition For Bridal And Pret Wear On 1st & 2nd Aug 2016 At Hyatt Regency, Chennai

As Vimonisha Exhibitions celebrated its 112th h edition and 25 years of fashion exhibitions in Chennai, discerning fashionistas and shopping divas of Chennai converge at the Hyatt Regency to pick the... read more
Fendi Celebrates 90 Years With A Spectacular Event In Rome

Fendi Celebrates 90 Years With A Spectacular Event In Rome

FENDI sealed once more its profound and long-lasting bond with Rome, by choosing its hometown to celebrate the 90 years anniversary of the Maison. read more
Fashion Trends Inspirations By LIVA

Fashion Trends Inspiration by LIVA

LIVA, a natural new age fabric by the Aditya Birla Group introduces you to the world of fluidity, style & comfort. read more
Fashion stylist Shalini Mehta styles celebrity entrepreneur Monisha Gidwani

The Most Sought-After Fashion Destination in Chennai- Vimonisha Exhibitions

Meet the mother-daughter duo that brought Chennai to the fashion map. read more
Max Design Awards 2015-16 Mumbai

MAX Design Awards 2015-16: A Smashing Success

MAX, the country’s largest International fashion brand, having launched the second edition of MAX Design Awards in January this year, was all geared up for its Grand Finale where 15 finalists got to... read more
Max Design Award 2016

MAX Launches Second Edition of 'Max Design Awards'

MAX the country’s largest International fashion brand launched the second edition of MAX Design Awards this year. This program is a definitive fashion designing competition where students get to... read more
Max Design Award 2016

Max Design Awards 2015-16

Its that time of the year again. Max has announced Design Awards 2015-16 Student Edition and the deadline is almost there. So buck up kids! Check the details and send in your entries right away. read more
Asics India

ASICS Launches Its First Franchise Store In Mumbai

True Sport Performing brand ASICS launched its first flagship store in Mumbai last week at Mumbai’s most admired shopping mall High Street Phoenix, Lower Parel. read more
Fashion Stylist & Blogger Shalini Mehta Visits Fiona Solitaires Store in Mumbai

If You Like Solitaires, You Will Love Fiona!

Guys looking to propose their dream girls with a solitaire ring or family members who would like to gift jewelry or even planning to buy for yourself definitely need to know about Fiona, and why it... read more
Swatch Bloggers' Meet Mumbai

An Evening With Swatch

Swatch bloggers' meet brings an evening of wines and fondues and some delicious memories read more
Style tips by Fashion stylist Shalini Mehta

Cutting A Stylish Image

This is for working women. You dont have to either dress up too 'proper' or too 'boring'. There are a million ways to dress your age and profession and yet look stylish. read more
Elite Model Look India 2015 Grand Finale

Elite Model Look India 2015: Grand Finale

And here are the winners of India's biggest model hunt. Take a look at the Grand Finale that was attended by Delhi's top socialites, designers, bloggers and the likes. read more
Fashion photo shoot

Brains With Beauty

We never leave an opportunity of working with beautiful women. An aspiring lawyer and model, she is a perfect example of beauty with brains. read more
Elite Model Look India National Casting

Max Presents Elite Model Look India 2015 National Casting

All the hard work, dedication and sweat that India's young models have put in is about to pay off. Check out who made it and who didnt in the last round of selection. read more
Elite Model Look India Mumbai Casting

Elite Model Look India 2015 Mumbai Casting

And finally, aamchi Mumbai results are out. Take a look at the shortlisted models of Elite Model Look contest. read more
Studded heel-less heel

Heel-less Heels: Because Truth is Stranger than Fiction

The strange looking heel-less heels that were invented 7 decades ago are back. Our guest author seems super fascinated with this style. read more
Style Cracker Borough Preview

Stylecracker Borough Preview

Thank you for all the love StyleCracker :) read more
Elite Model Look India Kolkata Casting

Elite Model Look India 2015 Kolkata Casting

Take a look at who all made it to the final list of models from Kolkata read more
My styling work for Alpa & Reena

My Latest Shoot: Styling for Alpa & Reena

My latest campaign shoot for designer duo Alpa & Reena has turned out absoloutely fabulous. Awesome shoot. Awesome team. Awesome results :) read more
Must-have wardrobe pieces

5 Key Pieces Every Girl's Wardrobe Needs

You have been shopping all your life and still have nothing to wear? Invest in these 5 pieces. They are sure to keep you in style through the year. read more
Elite Model Look India Bangalore Casting

Elite Model Look India 2015 Bangalore Casting

And Bangalore results are out! Look who all have made it to the shortlisted team of models. read more
fashion tips for brunch date

Style Guide to Weekend Brunch Date

How to strike the right balance between stylish and relaxed for a weekend brunch date. read more
Trending street style

#Trending: Pencil Skirt with Sneakers

This is one of the rare trends that perfectly combines pretty with sporty. Check how women across the globe are working this style read more
Fringes trend

Fringes: Because 70s

Here is our roundup of the best fringe street style you can take inspiration from read more
Elite Model Look India Chennai casting

Elite Model Look India 2015 Chennai Casting

And here are the shortlisted boys and girls of the Elite Model Look India, Chennai casting read more
Aldo Bloggers Meet

ootd: Shirt with Skirt

This is why my love for button down shirts has only grown stronger with time. read more
Elite Model Look India Delhi casting

Elite Model Look India 2015 Delhi Casting

Delhi models get a lifetime opportunity to showcase their talent and become the next international supermodel read more
Saddle bag in trend

The Saddle Bag Commeth

Its time to welcome the season's hottest bag trend, the saddle bag. Roundup of the best saddle bags on street style. read more
Max Elite Model Look India 2015

India's biggest model hunt begins

World's biggest model hunt comes to India. Now you too could be the next super model. Register now. read more
Valliyan accessories on

Nitya Arora's exclusive designs for to sell the extremely popular 'Valliyan' accessories exclusively designed for the portal read more
luxury bags rental

premium fashion brands coming under one roof for mumbaiites

Premium fashion exhibition coming up in Mumbai. And here is why you cant afford to miss it. read more
vogue wedding show

Vogue Wedding Show: Exclusive chat with Priya Tanna and Anita Dongre

Exclusive chat with designer Anita Dongre and Vogue India editor Priya Tanna read more
iifa 2015

iifa 2015: who wore what

Take a look at the Bollywood stars and find out Who Wore What for IIFA 2015 read more
vogue wedding show

vogue bridal studio 2015: held at the launch of anita dongre store

Anita Dongre in a tête-à-tête with Vogue India editor Priya Tanna on bespoke bridal trends for the season and an exclusive preview of her wedding collection read more
pyjama party

pajama party in style

Cute fashion sets and expertly curated jammies to inspire you for your Saturday Pyjama Party read more
vogue wedding show

VWS2015: Exclusive Chat with Vogue India director Anaita Shroff Adajania

Anaita Shroff talks about what makes the VWS the ultimate in luxury. Also, what she wore for her own wedding! read more
ensemble sale

ensemble brings the biggest sale ever

It’s the End of Season Sale you’ve been waiting for. Stock up your wardrobe with the best fashion of the season at great prices! Featuring the country’s most sought after designers including Anamika... read more
vogue wedding show

Vogue Wedding Show 2015: Prelude

VOGUE BRIDAL STUDIO, PRELUDE TO THE VOGUE WEDDING SHOW 2015, MAKES ITS NATIONAL DEBUT WITH MUMBAI- featuring designer Anju Modi in a tête-à-tête with Vogue India Fashion Director- Anaita Shroff... read more
monsoon shoes

5 footwear most ideal for monsoons

These footwear are most comfortable and ideal to take you through this difficult season. read more
Indian Jewelry Awards 2015

Retail Jeweller India Awards 2015 holds its grand jury meet

An event that showcases top rated unique, creative and innovative designs from some of the most reputable jewelry houses across India read more
calvin klein jewelry

2015 Calvin Klein Style Heroes

These Calvin Klein Watches & Jewelry will completely blow your mind! read more
calvin klein 2015 preview

Calvin Klein watches and jewelry in Mumbai

Calvin Klein Watches + Jewelry showcased its 2015 collection at Asilo, Mumbai. Check out exclusive pics of jewelry and Diana Penty sporting CK watch read more
fringed  bags

Fringed Bags

Shop your favourite fringe bag and learn how to rock this boho trend read more
outfit of the day ootd

ootd: zara jumpsuit

I’m not the jumpsuit or overalls kinds. But the cut and fall of this Zara overalls was so tempting, I had to gave in. read more
granny panties back in style

Granny panties: Yay or Nay? (nsfw)

Super comfy but not-so-saucy OR super sexy but dental floss stuck between the bum cheeks. What are your panty preferences? read more
pin-up girl shoot

Retro Reigns The Beach

Exclusive pin-up girl photoshoot for this month featuring 70s style bikinis and beach cover-ups. read more
LFS Conclave Mumbai

LFS Conclave: Inspiring Talks, Inspiring People

A unique platform that had industry professionals discuss and address issues related to business of fashion read more
lfs conclave mumbai

LFS Conclave : A unique platform to talk about business of fashion

A thoroughly unique platform that had industry professionals talking about fashion from a business point of view read more
in conversation with greesha thampi image consultant

in conversation with greeshma thampi, india's leading image consultant

Greeshma Thampi, one of India's leading image consultants tells us all about the profession, while giving us dressing tips for this summer read more
coachella festival

best of coachella 2015

Going to a music & art fest? Take cues from Coachella 2015 for a super healthy dose of style inspiration. read more
burning man festival

fashion at burning man festival (nsfw)

A festival that is so wild, crazy and fun, it will completely blow you away read more
lavie bag

Red Lavie Bag

A gorgeous model. A super stylish Lavie bag. An awesome photoshoot. Check out the pics. read more
Max unveils summer'15 collection

Max Unveils Summer'15 Collection

Max Fashion, one of the leading fashion brands in the country unveiled its latest Summer ’15 Collection at a high-end fashion show at R City Mall, Ghatkopar, Mumbai. read more
Kiara Advani Launches Da Milano SS'15 Collection

Kiara Advani Launches Da Milano SS'15 Collection

Bollywood actress Kiara Advani launches Da Milano SS'15 exclusive collection. Also check out the best of Mumbai fashion bloggers at the event. read more
Shalini Mehta interviews Pearl Shah

The Juice, A highly Successful First Year

In conversation with Pearl Shah, editor of The Juice by, India's first digitally shoppable magazine read more
Denim trends 2015

The Denim Remix

Here is a list of 5 denim must-haves this season, where to buy them and tips on how to style this lovely fabric. read more
Philips introduces 'Popology', a special collection by Wendell Rodricks

Philips Introduces 'POPOLOGY' with Wendell Rodricks for LFW 2015

 Philips India, the leading lifestyle brand for male and female grooming gadgets, today showcased the styling prowess offered by its gadgets during Wendell Rodricks’ show at Lakmé Fashion Week Summer... read more
Philips offers a Sneak Peek into its special collection

Philips offers a Sneak Peek into its special collection by Wendell Rodricks

 Philips India, the leading lifestyle brand for male and female grooming gadgets, has always stood for style and all that it entails. read more
Fashion Stylist & Blogger Shalini Mehta with Natalie Joliffe of Miss Bennett

Jabong Presents Miss Bennett London

Check out what Miss Bennett is going to showcase at Lakme Fashion Week Summer-Resort 2015. Sneak peak. read more
Lavie bags & footwear

Lavie Celebrates Carousel Of Colors

 As fairy tales and enchanted stories continue to inspire us this season, Lavie breaks away from the mundane. In line with the changing trends, the brand celebrates a carnival of colors where pastels... read more
Harper's BAZAAR Celebrates its 6th Anniversary in Style

Harper's BAZAAR celebrates its 6th Anniversary in Style

Harper’s BAZAAR, the world’s oldest fashion magazine with 27 international editions, has successfully completed 6 years in India this month. An extravagant anniversary soiree marked this very special... read more
MAX showcased its latest spring summer collection at IKFW 2015


India Kids Fashion Week (IKFW) Day 2 brought a playful and refreshing twist as Max Fashion, the leading international value fashion brand in the country showcased its Spring Summer collection for... read more
HARPER'S BAZAAR BRIDE 1st Anniversary Celebrations

HARPER'S BAZAAR BRIDE 1st Anniversary Celebrations

HARPER’S BAZAAR BRIDE, India’s first premium wedding magazine for luxury enthusiasts celebrated its 1st anniversary on 12th Feb 2015 at Asilo, Palladium Hotel, one of the most happening places in... read more
Street Style by Fashion Stylist & Personal Stylist Shalini Mehta at Madame Style Week 2014

My 'Street Style' Collection At The Madame Style Week

My opening show 'Street Style' at Madame Style Week 2014. read more
ELLE Graduates 2014

ELLe Graduates 2014

Red carpet, fashion designers, the stunning Jacqueline Fernandez, fashion lovers....ELLE Graduates 2014 was an event not to be missed ! read more
Max Design Awards 2014

MAX Design Awards 2014: Grand Finale

MAX Design Awards Grand Finale had fashion design students showcasing their creative work, winning cash awards as well as excellent internship opportunities read more
Sushmita Sen at the Blenders Pride Fashion Tour 2014 in Mumbai

Blenders Pride Fashion Tour 2014 Arrives in Mumbai

Two evenings filled with design, music, technology and style. Check out what the designers showcased. read more
Indian Elite model winners proceed to China for the international finale

Indian Elite model winners are going to represent India at the international finale

Indian models are all set to represent our country at the International Finale! Do wish them luck. read more
MAX Design Awards 2014

MAX Design Awards 2014

Fashion design students in India will now get the right platform to showcase their creativity and springboard their careers read more
Blenders Pride Fashion Tour 2014

Preview: Blenders Pride Fashion Tour 2014

This was an evening full of designers and their beautiful creations. Blenders Pride Fashion Tour preview had the most talented designers of India showcase their innovative designs that I had the... read more
Styling tips for Diwali

Colours Women Should Wear This Festive Season

This post will tell you what colours to wear this Diwali and how to combine them to look your best. read more
Supermodels In The Making: Elite Model Look India 2014 Winners Announced

Supermodels In The Making: Elite Model Look India 2014 Winners Announced

Elite Model Look India 2014 WINNERS ANNOUNCED and they are going to represent India on various international levels. read more
Grooming Sessions: MAX Elite Model Look India 2014

Grooming Sessions: MAX Elite Model Look India 2014

MAX Elite Model Look India 2014 is reaching close to its finale. The 20 finalists who got selected in the National Casting are on the path of grooming under Indian as well as international industry... read more
Alia Bhatt Launches Her Apparel Line Exclusively For

Alia Bhatt Turns Designer! Launches An Exclusive Apparel Collection!

This young female actor wowed the box office and is now ready to show a completely different side to herself. Please welcome Alia Bhatt. read more
Sara Loren Mona Lizza


Dvar, the multi-designer luxury house has signed a scintillating beauty and a very talented designer as its brand ambassadors. read more
Darya London's Most Awaited Collection Is Now Available

Darya London's Most-Awaited Collection Is Now Available

Check out Darya London's most-awaited Fall/Winer 2014 collection.
  read more
Madame Launches Festive Collection Full Of Bling & Color

Madame Launches Festive Collection Full Of Bling & Color

The festive season calls for everything bling and colorful. Madame is all set to flatter its fashion lovers with a range of bling products just apt for this festive season. read more
Westside Launches Wunderlove Lingerie For Women

Westside Launches Wunderlove Lingerie for Women

Check out the latest from Westside. Wunderlove. Lingerie that is everything comfortable and pretty. read more
Westside introduces Sassy Soda for Plus Size women

Westsides Introduces Designs for Plus Size Women

Check out the latest from Westside. A much needed collection for Plus Size Indian women. Also learn styling tips to make the best of plus size. read more
MAX Presents Elite Model Look India 2014 "National Casting"

Max Presents Elite Model Look India 2014 "National Casting"

Indian models that are going to become tomorrow's international faces. And this is just the beginning.
  read more
3 Stylish looks from Zara India

Best Looks From Zara Latest Collection

A set of 3 stylish looks put together from Zara's latest collection read more
Recycle Fashion To Save The Environment.

For The Love Of Mother Nature

Check out some great fashion DIYs that will go a long way in saving the environment. read more
FICKLE with Lavie's Autumn-Winter 2014 Collection

Lavie's Autumn-Winter 2014 Collection

Lavie has launched a chic Autumn Winter ’14 collection featuring the latest trends and designs from world over. Take a look. read more
Darya London Pre-Fall 2014 Shoot Campaign

Darya London's Fall Winter Photo-Shoot 2014

Darya London releases its Fall Winter Look-book 2014  Photo-shoot and its mesmerizing to say the least. Take a look. read more

Runway Report: LFW Summer Resort 2014: Shantanu & Nikhil

Shantanu & Nikhil's Summer Resort collection 'The Shadows Within' was a collection with romantic, vintage appeal, where, for the most part, the vintage reference was Victorian fashion. read more

LFW Summer Resort 2014: Anju Modi

The show started with Alecia Raut in damsel-in-distress-ish note wearing a grey embroidered bustier crop top with a long keyhole neck and long grey tulle skirt. read more

LFW Summer Resort 2014: Tarun Tahiliani

Tarun Tahiliani is best known for his innovative drapes and this collection was no exception. Starting with drapey slouchy pants and jumpsuits teamed with embellished waist-coats packaged sultry-... read more

LFW Summer Resort 2014: Rajesh Pratap Singh

With the collection woven around the latest Lakme Absolute Collection of metallics, every yarn of every ensemble breathed of experimentation. read more

LFW Summer Resort 2014: Shyamal & Bhumika

Shyamal & Bhumika came up with one of the most luxurious, romantic collections with vintage, tulle and tone-on-tone marking all their lines. read more

LFW Summer Resort 2014: Manish Malhotra

Sonakshi Sinha in a long sheer black kurta dress with white thread embroidery while also marking the beginning of an extremely elegant collection done up with thread embroideries in beautiful vintage... read more
Blogger's meet at the Multi-Design Fashion House, DVAR, Mumbai

A Stylish Evening at DVAR, Mumbai

Wine & Cheese and Blogger's meet at The Fashion Luxury Store, DVAR, Mumbai read more
Dressing in Black & White

STYLE TIP: Black & White never disappoints

There is nothing more chic than Black & White read more

Style Tip Of The Day: Styling for Interview

Interviews are formal and need to be that way but you dont have to necessarily wear boring, drab and uptight outfits to such meetings. You can bring in your individual style quotient even to such... read more
VJ Juhi Pandey Book Launch at Biguine, Mumbai

Juhi Pandey turns story teller at Jean-Claude Biguine Salon, Bandra

VJ turned author Juhi Pandey launches her new book amid wine and some beauty pampering read more
Styling tips to look taller


Follow these style tips and look taller read more
Sneak preview of Dorothy Perkins for Jabong at LFW Summer Resort 2014

Dorothy Perkins for Jabong at the Lakme Fashion Week Summer-Resort 2014

Exclusive sneek peak of Dorothy Perkins for Jabong at the LFW Summer Resort 2014 read more
Luxury Fashion Sale in Mumbai

Luxury Fashion sale in Mumbai!

Luxury Fashion Sale in Mumbai. Includes dresses worn by SJP in Sex & the City movies read more
Corporate styling for informal luncheons

Style yourself right for informal eat outs with office colleagues

Informal lunches and dinners with work colleagues/bosses can be a great opportunity to bring in that fun element to your otherwise formal and dull clothes. Find out how. read more

Boho Chic

I personally am a great fan of the boho chic because its not about trends or fashion or curves for that matter... read more

Preppy by the day

Well...apparently, if you're not a're not a prep. But the good part can still dress up like one...and here's how to go about it...a few style tips that would go a long way in... read more
Global Desi associates with NGO Aseema for their limited edition collection

ASEEMA, an evening with the kids

Global Desi by Anita Dongre associates with the kids of NGO, Aseema to come up with a surprising collection read more
Declutter your bags and organize the contents using products from Organice

Declutter your bag aka destress your life

There is a much better way to organize your cluttered bags.Organice tells you how to do it. read more
Hand-painted bags and home decor accessories

Lady with the Frown

Hand-painted fashion and home-decor accessories read more

Mumbai Street Style

I happened to meet this young lady, Sonu Kakkar, last week for some work.  She is a singer and has sung the famous 'babuji zara dheere chalo',  'O sikandar' from the film Corporate, title track of... read more
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