January 2008


Working with a magazine gives you an amazing insight and understanding of the brands. Studying brands on the internet or dropping in at the stores to check out what they have to offer is completely different from actually picking up the clothes for a very specific purpose and / or theme. Earlier I could rant out the brand names and would know their profile, but now, after working with a magazine, I exactly know what to pick up and from where and what prices are they offered at.


I cant afford a Longine watch, but when I have to go and pick up a watch from there for the photoshoot, I get a fair idea of the products that they have and also the other high end brands that stores like “Watches of Switzerland” (Bandra) stock and also the store 'Swarovski” (Bandra) for that matter.

Similary, I had been to stores like 'Promod' and 'Aldo' (Atria Mall, Worli) but the photoshoot exercise, helped me gain a crystal clear picture of the clothes there and their prices. I realized that 'Promod' has some very unique and lovely styled garments and accessories, although finishing is one part they could still work on. Aldo too has amazing foorwear.

One brand that I actually discovered was 'Chemistry'. The unconventional color combinations, sleek styling and good finishing make for very high standards. A loveable brand for sure.

'Marccain', located at Juhu Gali, a very high-end international brand has got some exceptionally well styled garments (at exceptionally high prices).

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